We’re all trying to do our part to take care of one another in this crisis. The leadership team at Sawgrass Country Club are constantly looking ahead and planning to meet the needs of the club in unconventional ways.
Sawgrass Eats is a program born out of a desire to serve members, especially those who are most vulnerable. C.W. said it like this, “A doctor at Mayo said that the Sawgrass Eats initiative made him so proud as a member not only because it’s a great initiative but in his opinion, it was also helping to save lives as it is allowing many members in an at risk demographic to easily get meals without having to venture out in the local community. For me as a club professional and servant leader at heart, it feels good to be making an impact in a tough time.”
On the “menu” for today is the creation of Sawgrass Eats. We’ll talk about how it came about, how it’s serving members, and what’s on the horizon.
Creation of Sawgrass Eats
It all started with a meeting of the minds. C.W. Cook, General Manager, Perry Kenney, Food and Beverage Director, and Michael Meuse, Executive Chef, got together the second week of March to talk about the growing concerns around restaurants and other clubs in the area. Mr. Cook suggested a To Go concept to get ahead of what they determined would be the new normal in food preparation and service. Michael and Perry were tasked with coming up with logistics like developing menus, outlining delivery and pick up options, and staffing the operation. Within just three days, the program was up and running!
Perry was set on a fun brand for Sawgrass Eats. From T-shirts and car magnets for delivery drivers to menu design, the idea was to have modern and friendly imagery.
When developing the menu and specials each week, Michael and his team take into consideration the diversity of the membership. They strive to create exciting pop ups and comfort food offerings from quarantine date nights to larger family shareables. And most are at a $30 price point making them affordable to order on a regular basis.
The whole food and beverage team came together to make Sawgrass Eats happen. Jared created a command center in Topsider where 5 servers are taking orders that are coming in daily. Perry worked with the beverage team to create Sawgrass Drinks – shareable-sized drinks like 96 ounce mixed cocktails and signature 16 ounce cocktails designed to be taken home and enjoyed. He also found an app called Circuit that provides the most efficient route to deliver meals within Sawgrass. To top it all off, you can now drive through and pick up Bloodys and Biscuits on Sunday mornings.
At the heart of the program is serving members. Michael says, “The food and beverage teams enjoy serving our membership and we are all grateful for their support of our operation which is keeping our teams together.”
Success of the program and what’s coming
The program has been incredibly successful so far. According to Michael, they are “currently serving anywhere from 200-300 To Go meals daily, depending on which promotions are offered. Some of the most popular family meal promotions are the pizza combo, sliders, and fajitas – all selling out in as little as 20 minutes. The dinner for two has been very successful focusing on value driven comfort foods like Jambalaya and pulled pork.”
Delivery is an option if members live within the Sawgrass Country Club community. If not, you can schedule pick up at the Beach Club.
Sawgrass leadership will continue to look at ways to help membership like the recently launched Sawgrass Marketplace.
This is a service to the members to purchase basic needs from the club so they can make less trips to the store. Sawgrass Marketplace is offering items like portion meats, dairy products, seafood, and household items that can be picked up or delivered within Sawgrass. See the menu here.
If you’re interested in utilizing Sawgrass Marketplace, here are the instructions to download the Sawgrass app and place the order within the app. See the schedule for placing orders and deliveries below.
Let’s continue to look for ways to serve one another and look for light and positivity through this crisis. Be sure to say thanks to all our committed Sawgrass staff for working hard for us.